When You Move People, You Create a Movement
It doesn’t start with consensus.It doesn’t start with alignment. Or a perfectly crafted strategy deck.It starts with someone who decides to care enough to act. If you want to make something happen — something real — you’ll have to step forward. You’ll need to take the lead, not with a megaphone, but with a story.…
The Art of Asking for Help
Marketers are often portrayed as jacks of all trades—connecting people, business, and ideas into a unified goal, whether it’s a campaign, a new product launch, or a business objective. They swoop in like superheroes, capes fluttering (any color will do), ready to save the day. And, of course, they announce it all over LinkedIn. Amazing…
2025: TIME TO NAG THE HELL OUT OF YOUR AGENCY
A brand new year. Time to turn those reflections from your end-of-year LinkedIn post into action. Your plans for your brand — and perhaps even more importantly, your career or LinkedIn presence — have no time to waste. All jokes aside, it’s go-time. Valentine’s Day is already lurking around the corner. After that, it’s that…
Why You Should Leave Creative Work to the Professionals.
Over the years, I’ve seen the full spectrum of creative processes—from brilliant campaigns to misguided attempts at DIY marketing. One of the most common traps I see many businesses fall into is believing they can take the creative reins themselves, designing ads or campaigns as if it’s just another fun project. To be fair, I’m…
Ideas fade away like a Greek party island polaroid.
The eternal struggle. Marketers and creatives. How often do I see posts on LinkedIn how ad creatives should be relied on more to do their thing and for marketers to stay in their respective corner. That it would lead to better and more daring campaigns. The thing is, we’re not living in the 80s anymore.…
PRE-READS SPOIL THE FUN OF BRIEFINGS.
So Bruce Willis in The Sixth Sense plays a character who’s already dead. Darth Vader is Luke Skywalker’s father and Hugh Grant ends up never marrying in Four Weddings and a Funeral. Fun right, all those spoilers? Well, apologies if you haven’t seen these movies yet (shame on you). They’re still great to watch. Really.…
Ask How: Rethinking Leadership Dynamics.
Over the years, one runs into many managers and execs. Not only are people different in character, but also in management style. I have become a big fan of the “tell what, ask how” school of thought, and less of the micromanagement way of doing things. Remembering the time I had to prep a presentation…
ALL I WANT FOR XMAS IS A CANNES LION.
During the xmas season, advertisers bombard us with their ads. One even more elaborate than the other, no money spared; everyone goes all in for that coveted prize of who makes the best. From flesh-eating plants by John Lewis, stop motion animation by Apple, to a myriad of Santas by Coke, it’s all there. Lots…
Unlocking Success: The Crucial Role of Mentorship in Marketing Management
Coaching of junior brand managers by their seasoned counterparts might be the cornerstone for sustained success of the marketing department. Beyond merely executing campaigns, marketing managers serve as custodians of institutional knowledge, responsible for nurturing the next wave of marketing professionals. Why is this mentorship so pivotal? Knowledge Transfer: Marketing managers possess a wealth of…
Don’t do to others…
It’s everywhere. Whether you turn on the TV, on a website or on LinkedIn for instance. Stuff you either don’t care for or just raises your eyebrows. For instance, ever seen an ad on LinkedIn where they promote you to download this 50 page research deck? How often have you actually done this? In the…
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